When I left my old job I desperately wanted to work in digital marketing.
I was bored as a test analyst) and felt a bit lost. But I wanted to stay within the realms of IT…after doing some research I found that digital marketing sounded really appealing. It’s a huge area and, personally, I find it fascinating. How companies use social media, web design and email to engage with customers and, yes, promote sales.
I always wanted to work in marketing – ever since I did a Psychology degree. The psychological side of business is how I saw it. What encourages someone to buy a product or like a brand . There are so many factors. It’s not about hoodwinking people though, it’s about providing good services and products to the people who most want them, and helping them get a good understanding of the company.
Because I enjoy the job I do and want to progress I often read articles and books to help further my knowledge. In the digital marketing world, like IT in general, things move quickly so you kind of have to be on the ball. What might have worked yesterday won’t necessarily work today. Look how quickly things like social media move and how many updates and changes the different platforms go through.
I recently heard about a company called Campaign Monitor, who are a leading provider of email marketing services. It’s a company used by many small and large businesses alike (even schools and churches actually!).
They have a great resource of articles to do with email marketing that can help companies improve their best practices and increase customer retention and engagement. They also have funky looking info-graphics, like the below.
It’s exactly these kind of articles I love to get geeky about and find really interesting. This might not be of interest to you at all and be a bit random, but I love reading stuff like this. I’m in such a good place with my job and find it amazing that I genuinely enjoy reading outside of my working hours to further my career. FINALLY I can get excited about my job and actively read stuff in my own time. I’m one of THOSE people now. Yay!
Do you enjoy your job?
Do you know much about digital marketing?
**Disclaimer: though I was commissioned to write this post, all opinions of the website are my own honest ones. I’ve read many of the articles on this site and genuinely find them interesting and useful.**
So I thought I’d do a little post updating you on a few changes in my life. Being almost 30 (OK, I’ve only just 29) and divorced isn’t exactly where I saw my life going but it is what it is.
Being divorced is not really a fun thing to admit when you start to get to know people, like on the Austrian Run Camp. “Is there a Mr Anna?”… “well there was” and you feel a bit rubbish. That said, I do try to maintain a positive outlook in life because I’m a glass half full kind of girl and I live by the notion of learning from experience and regretting nothing (including when I eat stupid amounts of cake).
But I digress. I’m still single and pretty chilled about it. I’ve been dabbling with Plenty of Fish a bit (I don’t and won’t use Tinder) but it’s pretty rubbish. As you can imagine, as a free way to online date it’s not great. I haven’t had experience with paying for online dating so I can’t comment there but I’m not at the point where I feel I want to pay yet…
I’ve been on a few dates but the effort level to get to those dates is just so laborious. I don’t want to know someone’s family history before going on a date, but because arranging a date with a virtual stranger is actually quite daunting the temptation to keep messaging and messaging is strong. And though the dates themselves have been alright and the guys seem nice enough, so far it’s been a no beuno for me.
Unfortunately for me it seems all the guys I fancy are either taken or live a distance away and probably have no idea I’m interested (because I don’t really “make moves”). But as I’ve said previously, I’m OK with my singleness at the moment. Sure it’d be nice to share some fun with someone else but I’m fairly happy with my current existence.
I have to say though a few months ago I wasn’t so happy. I mean, I was happy in myself, in my running, my friends and things like that, but I haven’t been happy with work. And actually work is a fairly significant chunk of your life. At least eight hours a day, five days a week, not including commuting (at least two hours a day for me). I’ve been finding myself more and more unsatisfied and frustrated. I’ve been a software test analyst for over five years at my current job in Basingstoke and over the past year realised it wasn’t actually what I wanted to do for the foreseeable future.
And once you realise that, it can really get you down. I want to be one of those people who enjoys what they do. I know everyday at work shouldn’t be a song and a dance, full of rainbows and butterflies, but at the same time I want to feel some level of fulfilment, pride and ambition in what I do. I’ve lost that with my current job sadly.
So I started looking for a new job a few months ago in an entirely different career. As it’s an entirely different area where I have limited, if any, experience it’s somewhat of a big change. And a pay cut. I have thought long and hard about this. I’m paid quite well in my current job and have limited outgoings and dependencies, meaning my life is quite easy and comfortable. I can go on holidays, book marathons, buy trainers (*cough* leggings) and eat out when I fancy. But these luxuries are no longer distracting me from the fact that I’m not enjoying the eight plus hours during the week.
Money is not giving me happiness right now. So I’m heading to a new challenge…
Yes they did send Haribo with my job offer
After the rather depressing and soul destroying process of applying to millions of different places, rarely hearing back, getting rejected, going for a few interviews, I finally landed myself a job with none other than Wiggle! This is obviously right up my street in terms of my interests and passions and so much closer to where I actually live as well. Happy days all round!
I haven’t started there yet. I still have a few weeks left of my notice to work at my current job, but needless to say I am both excited and TERRIFIED. Starting a new job is always scary. Will people like me? Will I fit in? Will I pick things up quickly? A million concerns are flowing through my head right now. And the pay cut weighing heavily on my mind.
But the time is now. I need to make that change. Someone told me a great quote from the Lean In book from Sheryl Sandberg, Facebook’s COO. She said that a career is more like a jungle gym than a ladder. You don’t necessarily keep moving up, but you keep striving to move forward. Sometimes you need to make side-steps or step-backs in order to progress. I’d like to think that’s exactly what I’m doing. Fingers crossed, eh?
And now for a quick review for an Organic Pillow Spray.This organic lavender spray is made in Grasse in Southern France (the “perfume capital of the world” apparently) and aims to help with insomnia and sleep issues. Lavender is well known for it’s calming properties and is often used in sleep aids. The forumla contains Litsea Cubeba and Bergamot which are also associated with relaxation and Lemon and Rosemary to promote blood circulation.
All you do is spray it onto your sheets and pillows before bed. Crucially it’s non-staining! You can buy a 100ml bottle from healthy2u.co.uk for £9.95. I personally love the smell of lavender and have enjoyed spraying this around. I don’t tend to struggle with getting to sleep but the smell is a lovely one to drift off to. Though they could have made the bottle a bit more appealing to be honest! It looks a bit like something from a chemistry lab…
When was the last time you changed jobs?
Have you ever made a big career change?
Do you use any sleeping aids?
**Full Disclaimer: I was send the pillow spray for free in return for a blog review. All opinions are my own honest ones.**